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Our Story


Hi! It is a great pleasure to finally meet you!

The start of the journey

To begin with, our company was opened back in 2009 by 3 co-founders who were parents of toddlers back then. We saw lack of exceptional, urban style clothes and we decided to make our own!

Opening our first store

We opened our first store in 2009 in Dickinson, North Dakota. That was a risky decision to make but we saw purpose to do that and we did! The beginning was a little bit tough but we survive and provided the best quality and the most exceptional clothes in Dickinson for babies!

A new beginning

In 2018 we made tough decision and we closed our store in Dickinson because we could not reach many people in that city. Nevertheless, we decided to make our online store and share our designs worldwide! Fortunately, that became reality and now we are here offering you high-quality, exclusive clothes that are comfortable as well for a reasonable price!

Our mission

As we are parents, we understand how tough is to have child that tries to overcome cancer. To help with that we decided to give 5% of every product price to children charity foundation. We believe that every child is our future, therefore there are no better investment than invest in our children.